Advertising stands powered by artificial intelligence
Artificial intelligence-powered advertising stands show ads to the right people at the right time. Thanks to real-time audience recognition and intelligent targeting, your advertising campaigns work more effectively. All processes are managed from a single platform and full control is provided with detailed analytics.
Advertising stands powered by artificial intelligence
Display ads specifically targeted to your target audience
An innovative platform with neural network technology that analyzes the target audience
Increasing conversions and getting maximum benefit from your advertising budget
What challenges might you face?
If you work in offline advertising, these problems are probably familiar to you.
Advertising not appropriate for the audience
Your ad will be shown to everyone, regardless of gender, age, or interests, regardless of the person passing by. For example, showing an ad for diapers to an old man and a barbershop ad to a young girl is a waste of your advertising budget.
Lack of analytical analysis of data
It's impossible to measure effectiveness accurately. How many people actually saw the ad? Who were they? How long did they watch the ad? Without this information, it's difficult to assess ROI and optimize advertising campaigns.
Inefficient use of the budget
You pay for the total time your ad is displayed, not for the targeted contacts. A significant portion of your budget is spent on non-target audiences, which leads to a decrease in conversions and an increase in the cost of customer acquisition.
"Banner blindness" and static
People are used to standard advertising screens and no longer pay attention to them. Constantly repetitive and the same type of content is not able to attract and retain attention in conditions of high competition for the attention of the buyer.
Our solution: advertising stands powered by artificial intelligence
We provide an intelligent advertising platform that turns every ad impression into a meaningful and measurable interaction with your target audience.
|
Problem |
Prometech Solution |
Your benefit |
|---|---|---|
|
Poor relevance of advertising to the target audience |
The neural network recognizes the gender and age group of the person in front of the screen in real time, as well as additional attributes (for example, whether there is a stroller) and immediately displays the most suitable advertisement. |
Increase in conversions and sales |
|
Lack of analytics |
The system collects anonymized data on each interaction: number of views, attention span, audience gender and age group, popularity of various creatives. All information is available in your personal account. |
Full transparency and control |
|
The difficulty of collecting data |
Advertising is shown only when there is a representative of your target audience in the camera's field of view. If there is no target audience - there is no advertising display. |
Advertising costs optimization |
|
"Banner blindness" |
Dynamic and personalized content creates surprise and interest. Advertising that 'appeals' directly to the viewer attracts attention and is remembered for a long time. |
Increase brand recognition and user engagement |
Comparison with alternative solutions
We simplify the selection process for you by highlighting the key advantages of our approach.
|
Parameter |
Works with SI |
Traditional digital screens (Digital signage) |
Static posters/lightboxes |
|---|---|---|---|
|
Content relevance to the audience |
High |
Low |
Low |
|
Analytics and data |
Deep |
None or very simple |
None |
|
Audience engagement |
High |
Low |
Minimal |
|
Management flexibility |
Full |
Limited |
None |
Our guarantees
We understand that implementing new technology is a responsible step. That's why we want you to be completely confident in your decision.
Efficiency and accuracy
We guarantee the high accuracy of our neural network in recognizing demographic characteristics. The system is constantly being trained so that its accuracy increases over time.
Technical support
Our team of engineers and programmers is always in touch and ready to promptly assist in resolving any issue - from setting up a campaign in a personal account to diagnosing equipment.
Platform development
You will receive regular updates of the software and neural network with new features and improved algorithms at no additional cost as part of your subscription.
Security and privacy
The system does not record or store video or personal data. All analytical data is collected in an anonymized and aggregated form in full compliance with data protection legislation.
How the smart approach works
If you're involved in offline advertising, you're probably familiar with these challenges:
Recognition
A person approaches the stand. The built-in camera and neural network immediately identify their gender and age group.
Targeting
The system searches through the uploaded advertising campaigns and finds a campaign targeting a known audience within a fraction of a second (for example, a perfume ad for ‘19–25 year old girls’).
Demonstration
A suitable advertising video appears on the screen and attracts the attention of the target buyer.
Analysis
All information about the show (how long the viewing lasted, whether there was a reaction, etc.) is collected anonymously and sent to your personal account for the preparation of detailed reports.
What do you get as a result?
You gain full control over your advertising campaigns.
Targeting adjustment
Setting a separate target audience for each advertising video or banner (for example, “31–40-year-old man”, “26–30-year-old woman with a stroller”)
Management of demonstrations
Specifying the exact time and day of the week for ad display
Analysis of effectiveness
View detailed statistics and infographics about views, audience, and conversions over any time period
Attention maintenance
control
Setting "attention retention" parameters - determining how long the ad will be displayed to attract attention
Remote
management
Management of all stands, even if they are located in different cities, through one browser
A tool for increasing
sales
You are now abandoning the haphazard approach of "hitting sparrows with a ball" and starting to communicate with each potential customer in a targeted manner.
Transparent
analytics
You know exactly how your advertising is performing and can optimize your budget based on real indicators
Innovative
image
You use cutting-edge technology that differentiates your brand from competitors and makes it memorable for buyers
Full
control
You can manage your entire advertising network from anywhere in the world through a convenient interface.
About technology
Our solution is a product consisting of complex software and hardware components. The system includes:
Internal camera
Internal camera for neural network operation. The device can be installed on any monitor.
Neural network modules
The main core of the system responsible for audience recognition.
Personal account
Cloud platform for management, analytics, and reporting.
Remote access
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Take the next step
Contact us to get a free online demonstration of the system, discuss equipment options (ready-made stands or modernization of your existing screens), and receive a personalized quote
- Phone +994 (99) 808-09-07
- Email [email protected]
- Messenger Whatsapp